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Register Your Interest

For further information please register your interest or contact the Fernwood National Support Office on 03 9630 8814 for more details.

Fernwood Story & Accolades

Diana Williams Fernwood Founder

Since launching in 1989, Fernwood has become synonymous with Australian women’s health and fitness. In 2008 Fernwood was named joint winner of BRW's Most Successful Private Business under $100mil and has regularly appeared in their top 10 fastest growing private companies. Today, with national reach, Fernwood is the largest organisation of its kind in Australia with 89 per cent unprompted recall of its brand name, over 20 years experience, more than 68,000 members and 2,200 employees.

Charting national and international success

  • 2011 Fernwood embraces new "look and feel" for clubs

  • 2009 Fernwood launches new "Find Your Inner Fox" campaign

  • 2009 Fernwood celebrates its 20th Birthday

  • 2008 BRW Most Successful Private Business Award Winner

  • 2007 Fernwood reaches $100 million in turnover

  • 2007 Fernwood begins exploring international markets

  • 2007 Diana Williams is first woman inducted into Franchising Council of Australia's Hall of Fame

  • 2007 75th health club opens

  • 2006 First international Master Franchise awarded (New Zealand)

  • 2006 Reached A$75million turnover

  • 2006 Expansion into Western Australia and the Northern Territory

  • 2005 Diana Williams wins Telstra Australian Business Women of the Year

  • 2005 Franchise Council of Australia (FCA) nominates Fernwood as finalist for franchisor of the year

  • 2005 65th health club opens

  • 2005 The four major Australian banks accredit Fernwood as a preferred franchise for lending

  • 2004 Reached A$50 million turnover

  • 2004 Fernwood listed in Business Review Weekly (BRW) 'Top Franchises'

  • 2004 Chief Executive Officer is appointed

  • 2003 50th health club opens

  • 2002 Reached A$25million turnover

  • 2000 In-house weight management program is launched

  • 1999 Diana Williams inducted into the Australian Women's Hall of Fame

  • 1998 Fernwood listed in Business Review Weekly (BRW) as one of Australia's fastest growing private companies

  • 1995 First time Fernwood turns over A$1 million dollars

  • 1995 14 clubs in four states established

  • 1994 First franchise opens

  • 1989 First Fernwood opens in Bendigo, Victoria, Australia

Fernwood Awards

Fernwood’s Founder and Chairman Diana Williams, was awarded Telstra Businesswoman of the Year for 2005. This is a great accolade for Diana and all Fernwood staff are extremely proud of her success. This award is complemented by Fernwood’s appearance in BRW’s Fastest Growing Companies for many consecutive years and other tributes to the success of the franchise system, nationally and in local communities everywhere around Australia.

Public Speaking

If you would like to enquire about Diana Williams speaking to your audience, please click here