Frequently Asked Questions
1. How can Fernwood be female only?
Fernwood has obtained a letter of comfort from the Federal Human Rights and Equal Opportunities Commission as well as an exemption from the State Equal Opportunities Commission.
2. Are there ongoing fees?
Yes, there is a franchise royalty which is 7% of gross revenue, to be paid on a weekly basis. In addition, you will contribute 5% of your gross revenue to the National Marketing Fund.
3. Do I need experience in the industry?
No. Many of our franchisees have had no experience in the fitness industry and come from many diverse backgrounds. We will train you and your staff in every aspect of the business.
4. Are all applicants accepted as franchisees?
No. Successful franchisees come from many different backgrounds, each is assessed on their suitability to being a Fernwood franchisee.
5. Am I able to choose my own location or are there designated territories?
Fernwood has designated Primary Marketing Areas (PMAs) in each of the capital cities. These were designed by a demographic analysis company that mapped the capital cities based on the criteria established by Fernwood. Fernwood is proactively expanding in Regional towns through out Australia.
6. How long is the franchise agreement? Are there options for renewal or sale?
The agreements run for five years with an additional option of five years if you meet our franchise renewal criteria. Should you decide you want to sell your franchise, there is a method in place for this.
7. Can I own more than one club?
Yes. A number of our franchisees are multiple club owners. You can too if you meet our multiple club criteria.
8. Can men become franchisees?
Yes. Fernwood has a number of husband and wife franchisees in addition to some single male operators. However, they work behind the scenes and cannot be visible in the day-to-day life of the clubs.
9. What level of training does Fernwood provide to franchisees?
An initial training program covering all aspects of the business takes place at Fernwood headquarters in Melbourne. The training is free but franchisees must pay their own travel and accommodation costs.
10. What sort of training is available to staff?
Before your club opens, Fernwood will train your staff on all aspects of delivery of services and products. We also provide online e-learning that is always available.